Several weeks ago, the Tourism Authority of Thailand made what it called "a move to give the Thai tourism and hospitality industries a much-needed boost." So what game-changing action did they take in the midst of a global economic collapse? Offer deep discounts on flights and hotels? Re-brand the nation with lavish full-page ads in travel magazines? Privatize the national airline?
No, nothing like that. Here's what happened: a new cocktail. It's called the Siam Sunray, and it involves vodka, coconut liqueur, lemon grass, ginger and Thai chili peppers.
Right... that's the Thailand I know and love (to be on the other side of the word from).